23 Years Later: Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality
March 30, 2023
In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the Digital-First Reality.
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In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene.
- The founding story of Indegene from five co-founders to 1,000+ employees and how the digital-first future in pharma started in 2007
- Recent JP Morgan 2023 conference and 100+ launches coming over the next few years
- What can pharma learn from the entertainment industry to engage HCPs in an omnichannel way (and go beyond reach and frequency)?
- Should omnichannel transformation start with an amplifying rep or make rep one of the channels?
And connect with the host and guest here:
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
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