Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
July 20, 2022
Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house.
Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi.
They cover:
They cover:
- What are the key success elements for content in 2022?
- How is data around HCP’s consumption being gathered, and how can it be used?
- Should pharma companies keep large-scale content factories, or do it differently?
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And connect with the host and guests here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Haider Alleg: https://www.linkedin.com/in/haideralleg/
- Julia Richards: https://www.linkedin.com/in/richardsjulie/
- Karen Pinachyan: https://www.linkedin.com/in/karenpinachyan/
- Christina Kotsi: https://www.linkedin.com/in/christinakotsi/
- Ferring Pharmaceuticals Website: https://www.ferring.com/
- Bayer Website: https://www.bayer.com/en/career
- Novartis Website: https://www.novartis.com/
- CSL Behring Website: https://www.cslbehring.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster with Naomi Fried, CEO, and Founder of PharmStars.
- Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future with Peter Marchesini, Senior Vice President at Indegene.
- Omnichannel and Medical Affairs: What’s the Future? with Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.
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