Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house.
Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.
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In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi.
They cover:
- What are the key success elements for content in 2022?
- How is data around HCP’s consumption being gathered, and how can it be used?
- Should pharma companies keep large-scale content factories, or do it differently?
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About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.