How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
January 12, 2024
In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.
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In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:
- Hybrid model: Taking the best of face-to-face and powering it with digital
- Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing
- Why doesn’t the classical Reach and Frequency model work anymore?
- Channels vs. Content: Can we view them separately?
- Indegene’s TLO framework: Test learn and optimize approach
- Digital rep equivalent: Building a model for HCPs' digital engagement
And connect with the host and guest here:
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
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