How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:

Hybrid model: Taking the best of face-to-face and powering it with digital
Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing
Why doesn’t the classical Reach and Frequency model work anymore?
Channels vs. Content: Can we view them separately?
Indegene’s TLO framework: Test learn and optimize approach
Digital rep equivalent: Building a model for HCPs' digital engagement

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And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Nancy Phelan: https://www.linkedin.com/in/nancyrphelan/
Indegene Website: https://www.indegene.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.