Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
June 21, 2023
In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.
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In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:
- What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?
- Why is CDP vital to personalizing HCP interactions both digitally and in person?
- First-party data versus third-party data: pros and cons and how to think about both data sources?
- Why is first-party data the “connective tissue” for HCP behavior and represents the foundation for pharma CDPs?
- HCP registration versus no-registration: what’s the value of registration, and should pharma companies insist on it?
- “No-see HCPs:” How can Content + CDP help engage and educate this HCP segment?
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About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
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