The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA
September 14, 2022
In this episode of Pharma Launch Secrets, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.
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In this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA. They cover:
- What is the best way to orchestrate personalized digital experiences for HCPs and patients?
- What is the “data flywheel,” and how can it give pharma companies a competitive advantage?
- Who is better suited for the digital-first future, large pharma companies or smaller, first-time launchers?
- Why is starting with the user imperative for the digital-first future?
And connect with the host and guest here:
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
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