CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience

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In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.

Some of the things you’ll discover in this episode:

Where should a brand director start when it comes to CX and product launch?
Where should the CX function sit within the organization? Marketing, sales, or somewhere else?
What have Amazon, Disney, and Apple done to set expectations from HCPs and patients?
Why is the best user experience one that is forgotten?
MLR, content, and message architecture: how to organize the approval sequentially and release more content in less time
The growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time way

Subscribe here:

And connect with the host and guests here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
AJ's LinkedIn: https://www.linkedin.com/in/ajtriano
Website: https://syneoshealthcommunications.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.