“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It
February 15, 2023
In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.
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In this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.
They cover:
In this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.
They cover:
- What are the three critical components for value creation in the life cycle of a product?
- What does value creation mean in pharma launches?
- What is the difference between must-have and innovative treatment value creators?
- How do digital and agile methodologies help pharma organizations streamline and improve their go-to-market strategies?
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Miriam Meeuwissen: https://www.linkedin.com/in/miriam-meeuwissen
- Launch & Lifecycle Biopharma: https://launchlifecycle.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster with Naomi Fried, CEO, and Founder of PharmStars.
- Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future with Peter Marchesini, Senior Vice President at Indegene.
- Omnichannel and Medical Affairs: What’s the Future? with Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.
If you are interested in joining Pharma Launch Secrets as a guest, please complete this form: http://fame.so/pls-guest
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